Hey there!
I mentioned that I was working on an astronomy theme for a client sometime back; unfortunately my computer practically died and set me back a week, while I got caught up in other things and never got a chance to show it off.. Now it changed a bit from the original design at the clients request so I can't stand behind the colour scheme 100% but I thought it turned out alright anyway. You can see it below:
Basically I've taken on a few relatively low paid jobs to get a few testimonials / references and just enough cash to launch a large advertising campaign; my previous strategies weren't working well enough so I've been working tirelessly day and night to relaunch my online business with a serious 'umph' of advertising behind it.
A lot of the work has been spent developing a standard 'product', something that can help any small to medium size business skyrocket their marketing success, something that's not just a 'pretty web page' but an integrated strategy because lets think about it at the moment, I might enjoy digital art (was actually close to choosing 3d design as a uni course) but its not what I want to be doing for 'business', and its certainly not something that's going to get me any closer to buying a brand spanking new Lamborghini with cash.
Actually this is probably the most frustrating and most exciting part of my work at once, I've learnt a lot, I know what doesn't work, I've come up with a standard solution that a huge portion of businesses could use, its all so much clearer than when I started.. but, it *always* takes longer to perfect, there's still plenty of knuckling down working before I can show it off here, and before I can *really* market it.
If you know me through AIESEC, this is something you may have heard me allude to or talk about previously, and its a solution that's absolutely 100% relevant to AIESEC, in fact, discussions and announcements are in the boiler right now.. so I'll keep you updated
What I can tell you is that its a 'complete online solution', at the core is a website that is designed to handle customers, enabling them to manage their 'contact' details online, and giving them incentives to sign up (free ebook / free report / 10% off for life, depends on the business).
This integrates with an email solution that enables you to send personalized emails ('Hi John!' etc) to individual 'interest' groups based on your customers preferences... imagine sending an email to everyone that's interested in 'product a + product b', or creating a series of 'insider tips' for your industry, automatically emailed, with automatic personalisation to those people that put that down as a preference each 2 weeks, or whatever's appropriate.
As well as providing this, users are able to 'invite' their friends.. now this is always the hardest bit because most people in their right mind don't just give their friends email addresses out for free so depending on the market the challenge for each client is to figure out a 'bonus' to people who invite others (ebook? joint discount?.. can work in a number of situations..), and possibly the most powerful feature is the ability to invite people on your msn, gmail or yahoo address book... now THAT'S a viral marketing 'weapon of mass destruction'..
Again, this is the kind of backbone you need to stay in your customers minds, and when its able to work well with online advertising campaigns, showing you exactly how much you spend on each customer for each keyword group compared to how much they bought; it's shaping up to be an indispensable business tool.
In other news it appears the formatting of this blog seems a little screwed up on some browsers so I apologize, when I get some spare time I'll give the theme another upgrade, and provide a nicer way of separating philosophical articles and personal blog posts
Looking forward to having a beer, coffee or cocktail with you all again soon, just been so busy with the above.. this 'workaholism' really doesn't beat a good pint of Heineken and the company of friends.
P.S.
Here's a 'preview', or more like it, something I've been toying with.. consider it extremely rough (just design concept, no 'content') and also ignore the lines / boxes that don't look like they should be there.. because.. they 'shouldn't'..its a quick photoshop mockup. Note the headings will slide in and out when clicked on, revealing more sub content. Also note that the block around the 'logo' should not be there, that the logo is subject to change, and if your curious, does draw inspiration from this.
Warmly,
Pete.
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